General Design s.r.l. is an Italian design company founded in 2017 with the goal of creating “made in Italy” brands and products to be launched on the global market.

The idea starts from the synergy between the company MECS s.r.l., that is specialized in precision mechanics, and the brand Original Moddog, that produces high-end electronic cigarettes, blending high craftsmanships. Original Moddog, started as a hobby from a small artisan workshop, establishes a stronger commercial identity becoming an industrial entity. MECS and General Design share a head office in Ivrea.